Calvin Klein - CK One US/EU Display & IN STORE installation Design
CK Underwear Window Campaign Display Design
CK Underwear Hazard Campaign Design

- Window Campaign Display
- Display Design
- Installation Design
- 3D modelling and Visualization
Client
Calvin Klein
2019 - 2020

Calvin Klein is a fashion lifestyle brand with bold, progressive ideals and a sensual aesthetic that is recognized worldwide. Our modern and minimalist approach to design, provocative imagery and authentic connection to culture has resonated across generations for over 50 years. Founded in New York in 1968, the brand elevates everyday essentials to globally iconic status.

STUDIO Calvin Klein (In house design studio)
ROLE Senior Coordinator of 3D Creative & Visuals, Lead Experience Designer, Lead 3D Modelling + visuals/renders
CREATIVE DIRECTION Amanda Bupp, Alex Chapman, Pali Xisto Cornelsen
ASSOCIATE 3D MODELLING & VISUALS Michelle Fierro, Aliyah Pair, Aubrie Kish

Programs Used:
Rhino 3D
VRay Render Engine
Adobe Photoshop

A minimalist canvas for creative exploration.

Working with the amazing team at Calvin Klein as Senior Coordinator of 3D Creative, we were tasked with imagining, exploring, and creating product displays, window display designs, and in store installations. All were to be directly inspired by the upcoming seasonal and/or product campaigns. We would pull from the material usage of the products, campaign photo shoots, all while incorporating and juxtaposing the minimal and elegant CK style with the “loud” statements behind the products and campaigns.

The select projects below are the final design concept renderings which CK will roll out in the near future, and are currently in process of prototyping/fabrication. The exception is to the CK Underwear “Hazard” campaign which went live in 2020.

CK ONe (US)

The iconic CK One fragrance was the focus and inspiration for the new displays which would be featuring not only the fragrance, but also a range of product. Needing to be adaptable and of course stand out from the crowd of other fashion brand displays, we wanted to utilize the captivating photoshoots as the base to the new displays. For the US market, the feature product would be the CK One fragrance plus mens & womens CK Underwear.

As there were new CK commercials being shot at the same time, and with commercials from Calvin Klein also being iconic in their own ways, we thought it would be great to reflect on the early days of CK and somehow make those part of select display units.

3D render of CK One fragrance highlighter unit.

Render for display unit showcasing CK One fragrance and Mens Underwear.

Render of display unit featuring and focusing on only CK Mens Underwear.

Render of display unit combining a strong focus on the iconic CK One fragrance bottle, while having a secondary feature focus fro CK Womens Underwear. TV units are incorporated in the shelving to have the new CK commercials playing on loop.

Go big or go home.

Next, we wanted to create an in store instalation/experience for all of the CK One fragrance plus Mens and Womens Underwear focus. Pulling from the graphic treatment created for this campaign, we were inspired by the "“maze” and journey in the graphic. From that we formed a navigation throughout the product creating a one of a kind CK shopping experience.

Render of CK One + Underwear in store installation/shopping experience.

CK One + CK Jeans (EU)

For the European market, the focus was to be on the CK One fragrance and the product range of CK Jeans.
Utilizing the original design we made for the US market, we adapted it to be more of a hang rack style to showcase the CK Jeans line.

3D render of Barton Springs experience, from above.

CK Underwear FW 2019

For the FW 2019 season, the focus of the CK Underwear line was to be on two different sides of it. One being the everyday wear and the other side being the more luxury side of the CK Underwear line.

Flex your calvins

FW 2019 saw the release of the Compact Flex CK Underwear line. We automatically dress inspiration from the product name and the amazing flex we found when we tested the product. Wanting to make the obvious connection to the “flex” in the new line of underwear, we decided to create hanging showcase displays which conveyed the flex in a beautiful way. Also drawing further inspiration from the product packaging, we felt it was be great to make a larger than life underwear product package to hold the product mannequins.

Render of hanging displays showing the “flex” from the product line name.

Render of storefront window display for the CKU Compact Flex product launch.

Render of alternative storefront window display for the CKU Compact Flex product launch.

Taking all the “ingredients” to our own iconic Austin BBQ experience, I then created the 3D mock up.

Luxury Redefined

For the more luxurious side of CK Underwear, we wanted to play on the term Luxury and utilize materials which gave off the look and feel of being high end. At the same time, we wanted the materials to also help highlight the product as the luxury items they are.

Rendered view of CK Mens Underwear Luxury Redefined products window display.

Rendered close up view of alternate CK Womens Underwear Luxury Redefined products window display showing the variety of luxury bra options.

CK Underwear Hazard FW 2019 Campaign

The FW 2019 CKU product under the Hazard campaign, drew inspiration from the materials and items found in the many construction areas in New York City. Orange lights, reflective and fluorescent materials were an obvious choice when creating the Hazard line of product. With that in mind, we wanted to take from this original inspiration and put it to use in our display, installation, and window designs for this campaign. Starting with in store hang rack displays and then in store shopping installations, we wanted to make it feel like you were entering a construction site…a very fashionable one of course.

Render of CKU Hazard product line hang rack display design.

Render of CKU Hazard product line shoppable in store installation design.

CK Underwear Window display at Macy’s Herald Square, Nyc

Having the opportunity to create window displays for the famous and tourist heavy Macy’s at Herald Square in New York City was something we knew we had to deliver big on. Known for some of the best window displays ever, especially around the Holiday times, and with all the eyes that would be seeing these windows we needed to deliver big, while keeping the Calvin Klein standard at the forefront but still pushing it to get the attention we wanted.
Again drawing from the construction inspiration of the Hazard CKU product line, we felt why not make it an extension of the displays and shoppable installations. Really put that “under construction” look and feel into the windows while keeping them “clean” and bright. Below you can see the renders to reality photos take after installation at Macy’s Herald Square.

Calvin Klein - CK One US/EU Display & IN STORE installation Design CK Underwear Window Campaign Display Design CK Underwear Hazard Campaign Design