Fujifilm Wonder Photo Shop NYC
- Window Campaign Display
- Visual Design
- 3D modelling and Visualization
Client
Fujifilm / Wonder Photo Shop by Fujifilm
2016 - 2017
Express your creativity via digital and analogue images at the WONDER PHOTO SHOP, a new era of photo print shops. The WONDER PHOTO SHOP concept makes photo creation fun and entertaining by offering a variety of photo services and products, while emphasizing creativity in a relaxed environment. When you enter a WONDER PHOTO SHOP you step into a one-of-a-kind creative space made for bringing images and imagination together.
The photo possibilities are endless. Fujifilm leverages the WONDER PHOTO SHOPS around the world to emphasize the value of photography and offer a wide range of products and services that respond to the increasingly sophisticated customer requirements and technological advances.
STUDIO School House
ROLE Associate Art Direction, Associate Design Strategist, 3D Modelling + visuals/renders
DESIGN DIRECTOR Christopher Skinner
CREATIVE STRATEGIST Lindsey Chizever
ART DIRECTION Lindsey Chizever
GRAPHIC DESIGN Lindsey Chizever
POST PRODUCTION COMPING Lindsey Chizever
Programs Used:
Rhino 3D
Keyshot Render Engine
Adobe Illustrator
Adobe Photoshop
Fujifilm approached the team with the challenge of creating seasonal window campaign displays, for their New York City Wonder Photo Shop location, based entirely off of the product they were promoting. They also their iconic products they were known for to also be highlighted at all costs. Not wanting just a bunch of product being shown in the window either. A key touchpoint to the briefing was that the windows were to be engaging, fun, and playful. A key goal was to make people passing by to be visually caught by the windows and create curiosity in them to go in and explore further.
Taking this all to heart while brainstorming and utilized their ethos of having a sense of wonder when it comes to your own creations as a major theme to the overall designs. Finally, we took inspiration from the various Fujifilm products to always keep the brands presence at the forefront. Below you will see rendered concepts followed by photos of the built window campaigns.
Winter 2017 Window Campaign Design Render
Spring 2017 Window Campaign Design Render
Holiday 2016 Window Campaign Design Render
Winter 2017 Window Campaign Design Installed
Spring 2017 Window Campaign Design Installed
Holiday 2016 Window Campaign Design Installed
The window campaign designs were loved and celebrated by Fujifilm, the employees at the WOnder Photo Shop, and people passing by. The manager at the WPS, said the foot traffic had increased significantly with each of our new window creations. This in turn converted to an increase in sales for the WPS Nyc location. Finally, our designs set a precedent for the other WPS locations world wide and they were to follow suite in our approach to the designs.