- Window Campaign Display Design
- Graphic Treatment Layout
- 3D modelling and Visualization
Client
Happy Socks
2020-2021

Happy Socks, a high-quality sock that combines unique designs and craftsmanship. (Probably) The world’s most comfortable and colorful tool for spreading happiness was born. This concept is now brought to life by Happy Socks’ talented team of creatives.

STUDIO Happy Socks (in house agency)
ROLE Window Campaign Display Designer, Graphic Treatment Layout, 3D Modelling + visuals/renders
CREATIVE DIRECTION (See specific window design for details)
ART DIRECTION (See specific window design for details)
VISUAL MERCHANDISER (See specific window design for details)

Programs Used:
Rhino 3D
Keyshot Render Engine
Rhino 7 Internal Render Engine

Tasked with creating window designs for Happy Socks storefront windows around the world, I worked closely with the Global Visual Merchandiser to make sure the windows reflect the campaign and/or collaborations overall design & feel, while also finding intriguing ways to display key products. Utilizing both the graphics and illustrations made by the art department team, while finding inspiration from the product and campaign to create intriguing and fun window designs.

FW’21 Halloween Campaign window design

ROLE Graphic Treatment Layout, 3D Modelling + visuals/renders
CREATIVE DIRECTION Christoffer McKie
ART DIRECTION Joakim Lundin
VISUAL MERCHANDISER Joanna Hedman Hägerström

SS’21 Easter Campaign window design

ROLE Graphic Treatment Layout, 3D Modelling + visuals/renders
CREATIVE DIRECTION Christoffer McKie
ART DIRECTION Joakim Lundin
VISUAL MERCHANDISER Greta White, Joanna Hedman Hägerström

SS’21 Mothers Day & Fathers Day focus window design

ROLE Graphic Treatment Layout, 3D Modelling + visuals/renders
CREATIVE DIRECTION Paula Maso
ART DIRECTION Christoffer McKie
VISUAL MERCHANDISER Greta White, Joanna Hedman Hägerström

SS’21 Kids product focus window design

ROLE Graphic Treatment Layout, 3D Modelling + visuals/renders
CREATIVE DIRECTION Paula Maso
ART DIRECTION Christoffer McKie
VISUAL MERCHANDISER Joanna Hedman Hägerström

FW’20 Black Friday Sale Window Design

ROLE Graphic Treatment Layout, 3D Modelling + visuals/renders
CREATIVE DIRECTION Paula Maso
ART DIRECTION Christoffer McKie
VISUAL MERCHANDISER Greta White

FW20 End of year sale window design (Concept)

ROLE Graphic Treatment Layout, 3D Modelling + visuals/renders
CREATIVE DIRECTION Paula Maso
ART DIRECTION Toby Cane, Christoffer McKie
VISUAL MERCHANDISER Greta White